Research on Moral Capital
This book promotes the original concept of "Moral Capital" as the key to analyzing the nature and function of morality in economic activities.
Based on the argument on the logic bindings between morality and economy, morality and profit making through different perspectives, this book creatively forwards a theory of Moral Capital, systematically demonstrates its concept, forms and mechanisms, probing the special function of company morality during its operation, and comes up with an assessment indicator of the Moral Capital.
Rights sold: English, Japanese, Serbian.
World rights available.
Author: WANG Xiaoxi
Publisher: Yilin Press
Hardcover, 292 pages