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Ambassadors of the Year: international cultural exchange boosters

Updated: 2018-12-18
(en.ppm.cn)

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Deans of two Confucius Institutes in the United States and Chile are named by Phoenix Publishing and Media Inc on Dec 7 as "Cultural Ambassadors of the Year 2018".

Deans of Confucius Institutes in the United States and Chile were named "Cultural Ambassadors of the Year 2018" by the Jiangsu-based publishing giant Phoenix Publishing and Media Inc (PPM) on Dec 7 for their dedication to international cultural exchanges and cooperation. 

The honors went to Joseph Lee and Wang Wenqin, the deans of the Confucius Institute at Pace University in the US, and Fernando Alvarado and Gu Hongjuan, heads of the Confucius Institute at the Pontifical Catholic University of Chile. 

She Jiangtao, editor-in-chief and vice president of PPM, said the officials' endeavors have undoubtedly contributed to the institutes' flourishing in recent years. He hoped that in the future, the officials would offer more university and publishing access to PPM. 

As the only Chinese cultural enterprise who has been actively taking part in setting up overseas Confucius Institutes, PPM joined the Confucius Institute Headquarters (Hanban) and Pace University in 2009, and collaborated with Nanjing University and the Pontifical Catholic University of Chile in 2015. 

The cooperation has yielded fruitful results. The Pace institute won an honorary title in 2014 and it will initiate a Confucius Classroom at the local New Milford School district this year. Phoenix Chinese, a Chinese learning application developed by PPM, Nanjing Normal University and Pace, became available at the iOS app store in 2015. The app even had an experience center opened along the Thames River during the annual London Book Fair in April 2016. 

The diversified Chinese cultural activities carried out at the Chilean institute also won warm response from the locals and attracted much media attention, such as a temple fair held during the Spring Festival season of 2018, a lecture on the customs and changes of Chinese cultural traditions, a Chinese singing competition for local teenagers, and a Chinese speech contest. The institute was awarded the honorary title this year. 

The two institutes also have PPM titles and apps widely blended into daily education. They focus on co-branding and making the Chinese name more familiar to overseas readers.

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