The Phoenix Publishing and Media has donated books several times and has increased book supplies to Lhasa for several years now.

From 2007 to 2011, Phoenix Publishing and Media has altogether supplied 120,600 free books; which include 22,100 different book titles to Xinhua bookstores in Lhasa worth a total of 3,100,000 yuan($499,549 USD) .

At the beginning of 2011 the city’s Xinhua bookstore developed a new way to purchase books that are popular in Tibet from Phoenix Publishers, and saw a 10-percent increase in sales over the previous year by the end of July 2011.

Phoenix has seen an increase in the sales amount spent on books each year, and through the use of computers and better packaging has been able to send books to rural areas in Tibet.