A book donation ceremony was launched by Phoenix Publishing and Media Group in Yining of Xinjiang Uygur autonomous region on May 29.
Phoenix Publishing and Media Group upholds a strong belief that effective communication between different cultures is playing a key role in modern world development.
Yilin Press recently joined hands with the Amity Foundation to promote a campus library program in China's remote western regions.
The Phoenix Publishing and Media has donated books several times and has increased book supplies to Lhasa for several years now.
The Phoenix Publishing and Media Group outbid other competitors at the 2012 Beijing Council Spring International Auction, and acquired a part of the prestigious and historically valuable Guoyunlou Book Collection.
At a charity event in Guanyun, Jiangsu, on Sept 23, 2014, the Phoenix Media group donated 100,000 yuan ($16,100) and 5,000 books to students in the county whose parents live in impoverished conditions.