A delegation from the Phoenix Publishing and Media Inc (PPM) displayed 208 books at the 68th Frankfurt Book Fair held in Frankfurt am Main, Germany, from Oct 19 to 23.

A South Korean publisher takes a photo with a children's book published by the Phoenix Juvenile and Children's Publishing.

PPM's books on display at the fair were praised by publishers all over the world. Vincent Douglas, CEO of PIP and a senior publisher, said that the series of picture books published by the Phoenix Juvenile and Children's Publishing (PJCP) were a good choice for middle school students in the US. South Korean copyright agents also spoke highly of PJCP's children's books and expressed their desire to buy the copyright. Some foreign attendees who are curious about traditional Chinese culture showed interest in Academy of Traditional Chinese Culture published by the Phoenix Fine Arts Publishing.

The Phoenix delegation holds business and cooperation talks with some of the world's leading publishing houses.

The Phoenix delegation also held business and cooperation talks with some of the world’s leading publishing houses such as the UK’s Penguin Group, Harper Collins Publishers, and Sterling Publishing of Barnes & Noble in the US, and France’s Groupe Gallimard. Liu Feng, vice president of PPM, attended a forum discussing the current situation and future development of the publishing industry. He was joined by fellow industry experts Tobias Voss, vice president of Frankfurt Book Fair, Jacks Thomas, director of the London Book Fair, Michiel Kolman, president of International Publishers Association, and Han Wei, deputy director-general of Confucius Institute.

During the fair, the delegation attended the China Award for the Best Picture Books event sponsored by the Confucius Institute Headquarters, with the PJCP’s books A Leak, Big Bang, The Wriggling Snake, and Sweat, as well as the book series Praying for Peace by the Yilin Press winning awards.

A reader at the 68th Frankfurt Book Fair held in Frankfurt am Main, Germany.

The organizers of the fair and PPM also worked together to hold a graduation ceremony for students of PPM's Advanced Training Program Global Literature & Copyright Management. Teachers of the program spoke highly of the Chinese students, saying that they were the best students they have ever trained, with high levels of expertise, lots of interaction, and question asking. Liu said that the core competence of a copyright manager is to tell stories to persuade copyright buyers and that Frankfurt is the best place to cultivate such competence.

The Frankfurt Book Fair is considered a weathervane of the publishing industry. This year, it attracted 7,300 exhibitors from 120 countries across the world, as well as 277,000 attendees. Reading forms an integral part of daily life for German people. This popularity serves as the foundation of the fair's current status as an experimental field of the publishing industry, showing the industry's latest trends. Exhibition stands at the fair display the unique features of their owners, who attract visitors through distinctive booth designs, book arrangements, and book-themed activities.