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About Phoenix Publishing & Media Group

Updated: 2025-05-27

Phoenix Publishing & Media Group (PPMG), a State-owned enterprise, was originally known as Jiangsu People's Publishing House, established in 1953. In 2001, it was reorganized into Jiangsu Publishing Group Co, and in 2005, it adopted its current name. In 2011, its main publishing business, Phoenix Publishing & Media, Inc, was listed on the Shanghai Stock Exchange.

PPMG mainly focuses on publishing, distribution, printing, newspapers and periodicals, film and television, hotels, real estate, trade, and financial investment and owns two main-board listed companies – Phoenix Media and Phoenix Ltd. PPMG was the first publishing group in China to complete a large-scale cross-ownership, cross-regional, and cross-border acquisition—the largest of its kind in the country’s publishing industry. It has been selected as one of the top 30 national cultural enterprises 17 times in a row. Phoenix Media has been listed in the "The Global 50 Publishing Ranking" for four consecutive years, ranking first among domestic publishing enterprises.

PPMG owns over 150 enterprises of various types, with over 10,000 employees. It owns nine publishing houses, 24 periodicals, and a metropolitan newspaper. With an annual publication volume of over 6,000 books, its mass publishing business ranks among the top in the domestic publishing industry and is the second-largest publisher of textbooks for primary and secondary schools in the country. It has engaged in copyright trade with 62 countries, exporting over 400 non-Chinese-language copyrights annually. Platforms like zxxk.com, Phoenix Easy Learning, Phoenix Digital Book Club, and Phoenix Vocational Education Cloud have a combined user base of over 80 million. PPMG has a total of 1,405 large bookstores and small to medium-sized bookshops with a total area exceeding 1 million square meters across Jiangsu. The group has total assets exceeding 73 billion yuan ($10.18 billion), net assets exceeding 51 billion yuan, and an annual operating income of around 17 billion yuan.

Looking ahead, PPMG will deepen its efforts in six major areas: content innovation, integrated development, marketization, internationalization, branding, and "finance +". It aims to become a world-class publishing and media enterprise with strong competitiveness, cultural influence, integrated innovation ability, international communication capabilities, and robust talent.

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