Phoenix Publishing and Media Inc's children's book publishing house, Phoenix Juvenile and Children's Publishing, took part in the 54th Bologna Children's Book Fair in Italy from April 3 to 6.

Among the publisher's 150 different kinds of high quality books showcased at the fair, children's literature, picture books for young children, and a selection of copyright-sold books were well received.

Phoenix Juvenile and Children's Publishing showcases 150 different kinds of high quality books at the fair.

Original picture books for young children have become a key product of the company in recent years. One area in which the publisher has been successful is in reprinting classic Chinese children's literature including The Eighth Streetlight and The Call of the Sky by the Hans Christian Andersen Award winner Cao Wenxuan, and The Old Tyre by the Hans Christian Andersen Award illustrator nominee Zhu Chengliang.

Huang Beijia's I Would Like to Be a Good Kid attracted publishers from Italy and France for copyright cooperation. First published in 1996, the full-length children's novel has exported its copyright to countries including Switzerland, South Korea, and Vietnam.

Wang Yongbo, editor-in-chief at the publishing house, had business talks with agents of well-known Italian writers and both sides reached cooperation intention in soliciting contributions for the Italian volume of its "Beautiful Childhood, International Children's Novel Series".

Bologna Children's Book Fair, inaugurated in 1964, has become one of the most important fairs in the global children's book and multimedia industries. Every year, it attracts authors, illustrators, producers, distributors, publishers, and curators from all over the world for copyright trade and product exchange. China will be the country of honor for the 55th event.