Jiangsu Publishing Going Global, a forum organized by the Jiangsu Administration of Press, Publication, Radio, Film and Television and Phoenix Publishing and Media Group (PPMG), was held in Suzhou on July 14 as part of the 7th Jiangsu Book Fair.

The forum saw more than 140 publishers, scholars and officials from departments in charge of the publishing sector in attendance.

A range of keynote speeches and dialogues offered attendees a window onto the developing globalization of Jiangsu’s publishing industry. Visitors were introduced to various developmental strategies that are proving pivotal at writing the region’s publishing future.

She Jiangtao, vice-president of PPMG, delivered a speech at the forum that introduced the progress Phoenix Media has made in the process of going global.

She Jiangtao stressed that for Phoenix Media, going global is not only about copyright exports, but also promoting Chinese culture to the world. Phoenix Media also seeks cooperation with overseas publishing houses to publish Chinese literature in those respective regions. He said Phoenix Media is dedicated to expansion in European and American markets and intends to pay greater attention to the cooperation with countries involved in the Belt and Road Initiative and Southeast Asian countries.

Zhao Haiyun, deputy department head at the State Administration of Press, Publication, Radio, Film and Television, praised the efforts of Phoenix Media to promote the globalization of Jiangsu publishing.

Zhao said in his speech that through copyrights exports, co-publishing and capital investments, Jiangsu publishers, represented by PPMG, have made remarkable contributions to telling Chinese stories to the world.

However, Zhao noted that the Chinese publishing going global still faces many difficulties such as language barrier.