Livesgtream hosts promote children's books for Phoenix Education Publication

Phoenix Education Publication Ltd launched interactive shows entitled Different Children's Books on e-commerce websites JD.com and T-mall on April 22 and 23, respectively, and largely expanded its World Reading Day sales.

The shows were jointly presented by a creative team from Phoenix Education Publication Ltd and a new media team from China Broadcasting Network Co to promote high-quality children's books.

The shows were first launched on JD.com and won a spot on JD Live's front page due to their popularity.

According to the website statistics, there were over 5,000 active users watching the first show simultaneously, leaving over 3,000 real-time comments. Sales during the April 22 show were valued at 50,000 yuan ($7,061) and the April 23 show at 100,000 yuan.