Wang Yongbo, head of Phoenix Juvenile and Children's Publishing Ltd, delivers a speech at the second 5G New Publishing High-level Exchange Conference in Beijing on Sept 16.

Wang Yongbo, head of Phoenix Juvenile and Children's Publishing Ltd, was invited to share the publishing house's measures to achieve integrated development at the second 5G New Publishing High-level Exchange Conference.

The conference was held in Beijing on Sept 16 during the 28th Beijing International Book Fair.

Wang said that the publishing house has been exploring the integrated development of themed publishing in recent years.

This has led to the creation of various digital products and digital platforms to promote more outstanding products to teenagers and children.

In addition to physical books, the publishing house has also launched radio dramas, panoramic videos, livestreams and reading activities.