PPMG's eight publishing brands among China's top 100
(en.ppm.cn)
Eight publishing brands of Phoenix Publishing and Media Group have recently made it to the list of the top 100 influential Chinese publishing brands in 2024 at a publishing brands influence conference held in Nanning, Guangxi Zhuang autonomous region, on Nov 16.
The eight brands include Skyline, Yilin Children's Books, Very Short Introductions, Obelisk, and Humanities and Society under Yilin Press, School under Jiangsu People's Publishing House, Cao Wenxuan Children's Literature Prize under Phoenix Juvenile and Children's Publishing, and New Poetry Classics series under Phoenix Literature and Art Publishing House.
Yilin Press's "Skyline" and "Very Short Introductions" were ranked in the top 10 for brand influence in the new popular knowledge categories. "Skyline" has published a series of natural science, popular science, and museum-related books in specialized fields.
"New Poetry Classics series" gathers the backbone forces of contemporary Chinese poetry, releasing high-quality original poetry collections and working towards the classicization of contemporary poetry. It has published over 20 poem collections, with works like Han Dong's Miracle and Zang Di's Poetry about Plants winning the eighth Lu Xun Literature Prize.
"School" focuses on literature, history, and philosophy, with works including the Overseas Chinese Studies series, the School Literature series, the Same Planet, Western South Korean Studies, and Western Japanese Studies. "School" is emerging as a pioneering brand in innovative marketing.
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