Representatives from Phoenix Xinhua Printing Group and Flame Tree sign a cooperation agreement on March 12 at the 2025 London Book Fair.

Phoenix Xinhua Printing Group, a Phoenix Publishing and Media Group subsidiary, and Flame Tree signed a printing service cooperation agreement for 2025 at the 2025 London Book Fair in the United Kingdom on March 12.

Flame Tree was established in the 1990s in the UK and offers a range of products, including illustrated books, notebooks, e-books, and short stories. They hold priority publishing rights at prestigious institutions like the Bodleian and British Library. Authors of the publishing agency come from around the world, such as China, India, Greece, Romania, and Italy, and they collaborate with renowned artists like Angela Harding and Alphonse Mucha. Their works have received numerous awards.

Zhang Chaoyang (2nd from L), chairman of PPMG, and Nick Wells, president of Flame Tree, discuss with each other.

At the event, Zhang Chaoyang, chairman of PPMG, and Nick Wells, president of Flame Tree, discussed printing cooperation and copyright trading.

Zhang said that building on their existing collaboration, PPMG and Flame Tree could forge new partnerships in cultural exchanges. He welcomed Wells to visit the PPMG headquarters at an appropriate time.

Wells stated that PPMG has provided the agency with excellent printing products and after-sales services, and maintaining cooperation with PPMG is a key reason for their works winning awards. He added that Flame Tree will continue strengthening its collaboration with Phoenix Xinhua Printing Group.