Phoenix Xinhua Study team from Phoenix Xinhua Books Group.

Chinese publishing giant Phoenix Publishing and Media Group recently recognized a number of exceptional teams and individuals, celebrating their accomplishments over the past year.

The Little Phoenix FM Project Team from Phoenix Juvenile and Children's Publishing was awarded the title of "Annual Outstanding Team". It was also named a quality platform for digital publishing by the National Press and Publication Administration.

The platform has surpassed 700,000 users, offering content that combines literary, artistic, educational, and entertaining elements. In 2024, the platform not only conducted a variety of study tours and research activities but also introduced smart noise-canceling headphones, exploring a new path for the integrated development of the publishing industry.

The Education Expansion Service Team from Phoenix Education Development was awarded the title of "Annual Outstanding Team". The team members traveled for over 100 days on average throughout the year to expand the market. As a result, the use of national-standard and local textbooks expanded to 15 cities, solidifying the market position and brand reputation of Phoenix Media textbooks.

Additionally, the team actively strengthened communication and cooperation among various publishing groups over the past year. They signed strategic cooperation agreements with multiple publishing groups, achieving deep cooperation in various industrial sectors and further enhancing the group's influence in the publishing field.

Intelligent Learning Hardware Project team from Yilin Press.

The Domestic LED Movie Screen Promotion and Implementation Team from Xinguanglian Technology was awarded the title of "Annual Outstanding Team". Taking advantage of the domestic film market's recovery, the company promptly put its latest developed LED movie screen on the market. The Xinguanglian LED movie screen features high contrast and a wide color gamut, vividly presenting realistic colors with clear distinctions. It pioneered the introduction of naked-eye 3D and suspended 3D visual effects in theaters, effectively solving the issue of traditional 3D resulting in dark visuals.

The Phoenix Xinhua Study Project from Jiangsu Xinhua Distribution Group was awarded the title of "Annual Innovative Project". The project not only achieved breakthroughs in new business areas but also laid a foundation for the brand-building of Phoenix Xinhua Study through team building, specialized training, and collaborative course creation, enhancing resource integration, product development, project execution, and service quality.

The Intelligent Learning Hardware Project from Yilin Press was awarded the title of "Annual Innovative Project". The project focuses on the research and promotion of intelligent teaching aids to enhance students' English learning efficiency and promote balanced educational development. The two main products are the "Yilin English" smart scanning pen and the "Yilin English" pocket learning machine. The project team has achieved impressive sales performance.

The 7D Track Cinema Immersive Experience Project from Jiangsu Phoenix Square Business Management was awarded the title of "Annual Innovative Project". "In the past, there were more immersive experience projects in large cultural and tourism projects. After months of market research and feasibility studies, we decided to introduce the immersive experience project to Phoenix Square," said Wang Xingran, deputy general manager of the Xuyi and Taiying branches of Jiangsu Phoenix Square Business Management Co. In Xuyi Phoenix Square, the first 7D track cinema immersive experience project, titled "Phoenix Interstellar Flight", was launched. The project sparked a wave of movie-going enthusiasm locally, with a 14-percent year-on-year increase in summer movie traffic in 2024.