PPMG delegation members pose for a group photo.

Phoenix Publishing and Media Group recently attended the 62nd Bologna Children's Book Fair, which was held in Bologna, Italy, from March 31 to April 3.

During the four-day book fair, The Three-Body Problem, The Moving Dinosaurs, Polar Shuttle, and the picture book series "Bridge of Love", published by PPMG, elicited much interest among participating publishers and illustrators.

On the first day of the event, Yuan Nan, vice-president of PPM, represented Chinese publishers in the official BBPlus dialogue event, discussing the beauty of publishing art with publishers from the United Kingdom and Italy.

Yuan Nan (3rd from R), vice-president of PPM, representing Chinese publishers, speaks in the official BBPlus dialogue event.

Throughout the fair, PPMG delegation carried out promotional activities for its sub-brands, promoted the 4th Phoenix Kids Picture Book Awards submission, and participated in events such as an award ceremony, the release of 2025 Chinese children's book market data, and a children's brand promotion conference.

PPMG also engaged in copyright negotiations during the book fair. Delegates met with well-known publishing institutions such as Walker and Usborne from the UK, SM from Spain, PKJ and Mijade from France, reaching preliminary copyright agreements on a range of titles.

The delegates received representatives from institutions such as the Bologna Academy of Fine Arts and the International Centre for the Study of the Preservation and Restoration of Cultural Property, as well as illustrators from around the world, and conducted nearly 100 on-site negotiations, reaching preliminary agreements on projects that would see the gifting of English sample books of Fire City, illustration collaborations for the Ancient Poems of the Four Seasons in Childhood, and the publication of the Guqin Picture Book.

PPMG's booth at the 62nd Bologna Children's Book Fair.

During their stay, the PPMG delegation also visited old and new foreign friends from publishing houses, gaining a better understanding of the latest trends in overseas investment and discussing their respective advantages in publishing, distribution, and promotion. They also reached agreements related to children's book publishing, talent cooperation, and cultural exchange.

Founded in 1964, Bologna Children's Book Fair is one of the most influential exhibitions in the world of children's books. This year, the fair attracted 1,500 exhibitors from 90 countries and regions. PPMG participated in the fair for the first time with its own independent booth, showcasing nearly 300 children's books of 215 varieties from its eight subsidiaries.