PPMG arranges a variety of activities during the 31st Beijing International Book Fair in Beijing from June 18 to 22.

Phoenix Publishing & Media Group led its 14 subsidiaries to showcase over 1,700 varieties of books and cultural products at the 31st Beijing International Book Fair in Beijing from June 18 to 22.

Through on-site displays, copyright negotiations, cultural activities, and professional exchanges, PPMG showcased its innovative achievements in the publishing field.

The group established a dedicated display showcasing the translated books on the 80th anniversary of victory in the Chinese People's War of Resistance Against Japanese Aggression and the World Anti-Fascist War. It invited editor-in-chief of Phoenix International Publications, an overseas subsidiary of the group, to attend the book fair.

PPMG also enhanced overseas promotion of its sub-brands, especially "Phoenix Publishing International" and "Phoenix Library", introduced a new reading service called "Cloud Reading Wall", hosted publishing activities such as the signing of the Shing-Tung Yau youth class curriculum development project, displayed the recent "Good Books of China" from PPMG, and exported 20 books from the Jiangsu: Literature and Scholars Translated series in Malay versions.

PPMG arranges a variety of activities during the 31st Beijing International Book Fair in Beijing from June 18 to 22.

In the Jiangsu Pavilion, an innovative LED screen was set up to play naked-eye 3D effects featuring Suzhou embroidery, Yixing purple clay teapots, tie-dye, and other content, complementing the display of the English and Chinese versions of the Suzhou Embroidery, Yixing Purple Clay, and Blue Calico Cloth from the Symbols of Jiangsu series.

During the book fair, PPMG's copyright trade team engaged in over 100 negotiations with renowned overseas publishing groups and copyright agencies, reaching agreements and intentions for over 150 copyright exports.

This edition of BIBF attracted over 1,700 exhibitors from 80 countries and regions, with Malaysia serving as the guest of honor.