2025 Nanjing Literary Book Fair takes place in Nanjing from Oct 31 to Nov 3.

The four-day 2025 Nanjing Literary Book Fair concluded in Nanjing, Jiangsu province, on Nov 3, drawing more than 10,000 book lovers.

Focusing on literary books, the book fair has been held for three consecutive years and has become a key platform for promoting the city's culture. It stands as one of the most important symbols of Nanjing, the City of Literature.

This year's fair took place at an open-air venue that integrated publishing, cultural tourism, technology, and sports, turning the traditional book fair into a walkable, playable cultural carnival with hands-on activities.

Phoenix Xinhua Printing Group's first book blind box, "Guide to Fishing in the Sea of Books", achieved top sales as a cultural product. The group also actively engaged with readers via social media, sharing detailed participation information such as event highlights, maps, discounts, and reading schedules. They organized check-in and sharing events, motivating attendees to post photos or videos of the fair online, which in turn increased offline engagement through social sharing.