From the eager anticipation of Chinese New Year's Eve to the celebrations on the seventh day of Chinese New Year, the seven Phoenix Plazas under Phoenix Commercial Management hosted an array of cultural and artistic activities throughout the Spring Festival holiday. These events, which included traditional handicrafts, celebrity fan gatherings, and God of Wealth parades, created lively moments and shared the festive spirit of Chinese New Year with everyone.

Suzhou Phoenix Plaza collaborates with the official support club of Zi Yu to hold a Zi Yu-themed fan event on Feb 14 and 15.

In the lead-up to Chinese New Year, Zhenjiang Phoenix Plaza organizes two DIY events – reed weaving and handmade burgers – to set the stage for the Spring Festival celebrations.

Funing Phoenix Plaza hosts a parade featuring the God of Wealth on the fifth day of Chinese New Year (Feb 21), adding to the festive cheer.