Representatives from Phoenix Xinhua Printing Group and Flame Tree Publishing show off their contract book.

Phoenix Xinhua Printing Group and Flame Tree Publishing from the United Kingdom formalized a partnership in printing services for cultural and creative products during the 2026 London Book Fair, which took place from March 10 to 11.

This collaboration signifies a strategic enhancement of their long-standing relationship. Together, both publishers aim to produce a series of cultural and creative products that blend artistic value, cultural depth and exceptional quality, enabling culture to reach global consumers in a more engaging form.

Nick Wells, president of Flame Tree Publishing, expressed high expectations for the upcoming collaboration, emphasizing the value of partnering with a strong and quality-driven entity like Phoenix. By integrating Phoenix's exceptional printing craftsmanship with Flame Tree's creative content, he believes they can deliver uniquely beautiful products to readers and art enthusiasts worldwide, opening new horizons in the cultural and creative market.

Flame Tree Publishing, a renowned independent publishing brand in the UK, has decades of experience in art, illustration and cultural creation, known for its outstanding aesthetics and creativity. As a key member of the Phoenix Publishing and Media Group, Phoenix Xinhua Printing Group is acclaimed in the industry for its high quality, efficiency and state-of-the-art printing technology solutions.